RECIPES FOR MAGIC
Screenwriter
Recipes for Magic is a 5-film campaign for Coca-Cola that honors Latina women who make magical recipes that unite and strengthen their communities.
Directed by Juliana Curi
Maria Yerni is an ancestral cook from the Colombian Pacific. She shares love and ancestral wisdom through her recipes. For her, food is an essential part of life that, in addition to feeding the body, also heals the spirit and soul.
(Chocó and Bogotá, Colombia. 2023)
Agrícola Martínez is a mother, grandmother, great-grandmother and traditional cook of Mexican food. She shares the manual wisdom she learned from her grandmother, being a great guardian of the artisanal traditions of tortillas making.
(Malinaco, México. 2023)
Daniela Cazón is an Andean cook and every year she leads the offerings to the Pachamama.
She seeks to value the Andean roots of Northern Argentina and prepares regional foods in gratitude to the land.
(Purmamarca, Argentina. 2023)
Rosana and Inês, mothers of Ana and Max and love activists.
Their favorite ritual is passing down their mothers' recipes to their children and creating new memories.
They want their children to grow up in an empathetic and diverse society, with the certainty that what makes each human being unique is precisely what enriches the world.
(Santiago, Chile. 2023)
Tia Nice is a cook and community leader in Campo Limpo, São Paulo.
She cooks vegetarian food to her community on the outskirts of São Paulo and does an essential work of donating lunchboxes. In two years Tia Nice and her son Thiago Vinicius donated more than twenty thousand lunchboxes in their region.
(Campo Limpo, Brazil. 2023)
Credits
Agency: AKQA (@akqa)
Cliente: Coca-Cola
Title: Recipes for Magic
Production Company: Saigon Filmes
Director: Juliana Curi (@julianacuri)
Director SP: Danilo Arenas (@daniloarenas.i)
Producer: Marcelo Altschuler (@masltchuler18), Carol Pessini (@carol_pessini)
Head of Sales and Strategy: Victoria Scaff (@vicscaff)
Atendimento: , Bruna Chamlian (@brunachamlian), Giovanna Saad (@gi_saad), Karin Diniz (@kadiniz13).
Production Manager: Katiucia Soares (@katiucia_), Thalita Machado (@thalimcd)
DOP: Luciana Baseggio (@lubaseggio)
DOP MX: Pau Muñoz (@pau__munoz)
Art Director: Nicolle Zaira (@niczairatv)
Screenwriter: Martina Sönken (@masonksen)
Curator and Creative Consultancy: Ale Artigas (@lala_artigas)
Creative Assitent: Thayna Pacheco (@thaynaleen)
Story Producer: Renata Simões (@renatasim)
AD: Marcelo Negri (@marcelonegri) e Luiza Baccelli (@luiza_baccelli)
AD MX: Ali Santiago (@alimsantiago)
Production Coordinator: Rodolfo Bittencourt (@rodbittencourt)
Post-Production Cordinator: Virgini Fares (@virginifares) e Fabio Abreu (@fabioabreu)
Post-Production Accounting: Claudia Rocha (@cacausrocha)
Post-Production: Luana Borges (@luanaborgs)
Editor: Beto Araújo (@betoaraujo), Allex Deracco (@allexderacco)
Color: Adonias Dantas (@adonias_dantas)
Post-Production Company: Butterfly (@butterfly_coletivo)
Sound Producer: Evil Twin (@evil_twin_musica)
Directed by Juliana Curi
Maria Yerni is an ancestral cook from the Colombian Pacific. She shares love and ancestral wisdom through her recipes. For her, food is an essential part of life that, in addition to feeding the body, also heals the spirit and soul.
(Chocó and Bogotá, Colombia. 2023)
Agrícola Martínez is a mother, grandmother, great-grandmother and traditional cook of Mexican food. She shares the manual wisdom she learned from her grandmother, being a great guardian of the artisanal traditions of tortillas making.
(Malinaco, México. 2023)
Daniela Cazón is an Andean cook and every year she leads the offerings to the Pachamama.
She seeks to value the Andean roots of Northern Argentina and prepares regional foods in gratitude to the land.
(Purmamarca, Argentina. 2023)
Rosana and Inês, mothers of Ana and Max and love activists.
Their favorite ritual is passing down their mothers' recipes to their children and creating new memories.
They want their children to grow up in an empathetic and diverse society, with the certainty that what makes each human being unique is precisely what enriches the world.
(Santiago, Chile. 2023)
Tia Nice is a cook and community leader in Campo Limpo, São Paulo.
She cooks vegetarian food to her community on the outskirts of São Paulo and does an essential work of donating lunchboxes. In two years Tia Nice and her son Thiago Vinicius donated more than twenty thousand lunchboxes in their region.
(Campo Limpo, Brazil. 2023)
Credits
Agency: AKQA (@akqa)
Cliente: Coca-Cola
Title: Recipes for Magic
Production Company: Saigon Filmes
Director: Juliana Curi (@julianacuri)
Director SP: Danilo Arenas (@daniloarenas.i)
Producer: Marcelo Altschuler (@masltchuler18), Carol Pessini (@carol_pessini)
Head of Sales and Strategy: Victoria Scaff (@vicscaff)
Atendimento: , Bruna Chamlian (@brunachamlian), Giovanna Saad (@gi_saad), Karin Diniz (@kadiniz13).
Production Manager: Katiucia Soares (@katiucia_), Thalita Machado (@thalimcd)
DOP: Luciana Baseggio (@lubaseggio)
DOP MX: Pau Muñoz (@pau__munoz)
Art Director: Nicolle Zaira (@niczairatv)
Screenwriter: Martina Sönken (@masonksen)
Curator and Creative Consultancy: Ale Artigas (@lala_artigas)
Creative Assitent: Thayna Pacheco (@thaynaleen)
Story Producer: Renata Simões (@renatasim)
AD: Marcelo Negri (@marcelonegri) e Luiza Baccelli (@luiza_baccelli)
AD MX: Ali Santiago (@alimsantiago)
Production Coordinator: Rodolfo Bittencourt (@rodbittencourt)
Post-Production Cordinator: Virgini Fares (@virginifares) e Fabio Abreu (@fabioabreu)
Post-Production Accounting: Claudia Rocha (@cacausrocha)
Post-Production: Luana Borges (@luanaborgs)
Editor: Beto Araújo (@betoaraujo), Allex Deracco (@allexderacco)
Color: Adonias Dantas (@adonias_dantas)
Post-Production Company: Butterfly (@butterfly_coletivo)
Sound Producer: Evil Twin (@evil_twin_musica)