RECIPES FOR MAGIC
Screenwriter
Recipes for Magic consists of a series of five Coca-Cola commercials that highlight Latina women crafting magical recipes that unify and empower their communities.
Directed by Juliana Curi
Maria Yerni is an ancestral cook from the Colombian Pacific who shares love and ancestral wisdom through her recipes. To her, food is not only essential for nourishing the body but also for healing the spirit and soul.
(Chocó and Bogotá, Colombia. 2023)
Agrícola Martínez is a mother, grandmother, and great-grandmother renowned for her expertise in traditional Mexican cuisine. She passionately preserves the manual wisdom passed down from her grandmother, particularly excelling as a guardian of the artisanal traditions of tortilla-making
(Malinaco, México. 2023)
Daniela Cazón is an Andean cook who annually leads offerings to Pachamama, the Earth Mother. She aims to honor and preserve the Andean heritage of Northern Argentina by preparing regional foods as expressions of gratitude to the land.
(Purmamarca, Argentina. 2023)
Rosana and Inês are mothers to Ana and Max, dedicated love activists. Their cherished ritual involves passing down their mothers' recipes to their children while creating new memories together. They aim to raise their children in an empathetic and diverse society, fostering the belief that each person's uniqueness enriches the world.
(Santiago, Chile. 2023)
Tia Nice is a cook and community leader in Campo Limpo, São Paulo. She prepares vegetarian meals for her community on the outskirts of São Paulo and plays a vital role in donating lunchboxes. Over the past two years, Tia Nice and her son Thiago Vinicius have donated more than twenty thousand lunchboxes in their region.
(Campo Limpo, Brazil. 2023)
Credits
Agency: AKQA (@akqa)
Cliente: Coca-Cola
Title: Recipes for Magic
Production Company: Saigon Filmes
Director: Juliana Curi (@julianacuri)
Director SP: Danilo Arenas (@daniloarenas.i)
Producer: Marcelo Altschuler (@masltchuler18), Carol Pessini (@carol_pessini)
Head of Sales and Strategy: Victoria Scaff (@vicscaff)
Atendimento: , Bruna Chamlian (@brunachamlian), Giovanna Saad (@gi_saad), Karin Diniz (@kadiniz13).
Production Manager: Katiucia Soares (@katiucia_), Thalita Machado (@thalimcd)
DOP: Luciana Baseggio (@lubaseggio)
DOP MX: Pau Muñoz (@pau__munoz)
Art Director: Nicolle Zaira (@niczairatv)
Screenwriter: Martina Sönken (@masonksen)
Curator and Creative Consultancy: Ale Artigas (@lala_artigas)
Creative Assitent: Thayna Pacheco (@thaynaleen)
Story Producer: Renata Simões (@renatasim)
AD: Marcelo Negri (@marcelonegri) e Luiza Baccelli (@luiza_baccelli)
AD MX: Ali Santiago (@alimsantiago)
Production Coordinator: Rodolfo Bittencourt (@rodbittencourt)
Post-Production Cordinator: Virgini Fares (@virginifares) e Fabio Abreu (@fabioabreu)
Post-Production Accounting: Claudia Rocha (@cacausrocha)
Post-Production: Luana Borges (@luanaborgs)
Editor: Beto Araújo (@betoaraujo), Allex Deracco (@allexderacco)
Color: Adonias Dantas (@adonias_dantas)
Post-Production Company: Butterfly (@butterfly_coletivo)
Sound Producer: Evil Twin (@evil_twin_musica)
Directed by Juliana Curi
Maria Yerni is an ancestral cook from the Colombian Pacific who shares love and ancestral wisdom through her recipes. To her, food is not only essential for nourishing the body but also for healing the spirit and soul.
(Chocó and Bogotá, Colombia. 2023)
Agrícola Martínez is a mother, grandmother, and great-grandmother renowned for her expertise in traditional Mexican cuisine. She passionately preserves the manual wisdom passed down from her grandmother, particularly excelling as a guardian of the artisanal traditions of tortilla-making
(Malinaco, México. 2023)
Daniela Cazón is an Andean cook who annually leads offerings to Pachamama, the Earth Mother. She aims to honor and preserve the Andean heritage of Northern Argentina by preparing regional foods as expressions of gratitude to the land.
(Purmamarca, Argentina. 2023)
Rosana and Inês are mothers to Ana and Max, dedicated love activists. Their cherished ritual involves passing down their mothers' recipes to their children while creating new memories together. They aim to raise their children in an empathetic and diverse society, fostering the belief that each person's uniqueness enriches the world.
(Santiago, Chile. 2023)
Tia Nice is a cook and community leader in Campo Limpo, São Paulo. She prepares vegetarian meals for her community on the outskirts of São Paulo and plays a vital role in donating lunchboxes. Over the past two years, Tia Nice and her son Thiago Vinicius have donated more than twenty thousand lunchboxes in their region.
(Campo Limpo, Brazil. 2023)
Credits
Agency: AKQA (@akqa)
Cliente: Coca-Cola
Title: Recipes for Magic
Production Company: Saigon Filmes
Director: Juliana Curi (@julianacuri)
Director SP: Danilo Arenas (@daniloarenas.i)
Producer: Marcelo Altschuler (@masltchuler18), Carol Pessini (@carol_pessini)
Head of Sales and Strategy: Victoria Scaff (@vicscaff)
Atendimento: , Bruna Chamlian (@brunachamlian), Giovanna Saad (@gi_saad), Karin Diniz (@kadiniz13).
Production Manager: Katiucia Soares (@katiucia_), Thalita Machado (@thalimcd)
DOP: Luciana Baseggio (@lubaseggio)
DOP MX: Pau Muñoz (@pau__munoz)
Art Director: Nicolle Zaira (@niczairatv)
Screenwriter: Martina Sönken (@masonksen)
Curator and Creative Consultancy: Ale Artigas (@lala_artigas)
Creative Assitent: Thayna Pacheco (@thaynaleen)
Story Producer: Renata Simões (@renatasim)
AD: Marcelo Negri (@marcelonegri) e Luiza Baccelli (@luiza_baccelli)
AD MX: Ali Santiago (@alimsantiago)
Production Coordinator: Rodolfo Bittencourt (@rodbittencourt)
Post-Production Cordinator: Virgini Fares (@virginifares) e Fabio Abreu (@fabioabreu)
Post-Production Accounting: Claudia Rocha (@cacausrocha)
Post-Production: Luana Borges (@luanaborgs)
Editor: Beto Araújo (@betoaraujo), Allex Deracco (@allexderacco)
Color: Adonias Dantas (@adonias_dantas)
Post-Production Company: Butterfly (@butterfly_coletivo)
Sound Producer: Evil Twin (@evil_twin_musica)